Crafting, creating, or the art of making - is a deep and wide ocean that permeates the journey of life. It is how people interact with and interpret their environment in a very tangible way. Tourism/hospitality translated into the industry of tourism is a natural part of ‘showing’ culture and heritage to the world and therefore craft plays a very central role in this sharing of experiences in a personal but global way. When we travel we already have a construct of what our experiences will be, where we will go and what we will find. We are fed by information – stories, pictures, music the media in general.