“ The Team Jamaica Training deepened our knowledge of Jamaica... ”
Spruce Up Jamaica, Nice Up Yuhself
The new programme, TPDCo said, is geared towards the country’s growth agenda, with a focus on creating integration among industries and programmes that impact the tourism industry.
Crafting, creating, or the art of making - is a deep and wide ocean that permeates the journey of life. It is how people interact with and interpret their environment in a very tangible way. Tourism/hospitality translated into the industry of tourism is a natural part of ‘showing’ culture and heritage to the world and therefore craft plays a very central role in this sharing of experiences in a personal but global way. When we travel we already have a construct of what our experiences will be, where we will go and what we will find. We are fed by information – stories, pictures, music the media in general.Visit our Craft Development page.
Heritage & Culture
Adventure seeking visitors pursue more than just sun, sand and sea. Various studies have shown that they stay longer and spend more in the destination than other kinds of travellers. These visitors want a real taste of the host destination. A flavour of its rich cultural heritage demonstrated through our dance, music, history, language folklore, events, traditions and cuisine.Learn More
“A high level of visitor satisfaction can be delivered only if host communities take pride in the product offered and responsibility for the visitor experience.” Tourism Master Plan for Sustainable Development. Community based development is meant to not only diversify but for socio-economic empowerment and authentic value added components to the tourism product.