As part of efforts to develop the human capital component of the 5 pillars of tourism growth, the Ministry of Tourism established the Jamaica Centre of Tourism Innnovation (JCTI). The role of the JCTI is two-fold: first to facilitate the certification and licensure of Jamaicans working in tourism, and second, to facilitate innovation in tourism.
The establishment of the JCTI includes partnerships with local and international organisations:
The Ministry of Education, Youth and Information supports the training and certification agenda in Jamaica.
The Ministry of Labour and Social Security supports the data gathering and analysis and the thrust to improve the terms and conditions of work.
American Hotel and Lodging Educational Institute (AHLEI) provides certification for supervisors, spa managers, planners and support training in data analytics
American Culinary Federation (ACF) provides certification for chefs to support efforts to promote Jamaica as a gastronomy destination.